The Varsity Shop

The Varsity Shop is a long-standing, family-owned sporting goods and apparel retailer based in Birmingham, Michigan. Founded in 1954 by former University of Michigan athlete and coach Vincent C. Secontine, Jr., the shop has served generations of athletes, students, and sports fans with quality products and personalised service.

Business Focus

The Varsity Shop specialises in sportswear, team uniforms, custom apparel, and equipment for athletes and organised programs. It offers a broad selection of branded gear and school-spirit merchandise for high school and college teams, recreational athletes, and competitive sports leagues.

Products and Merchandise

The Varsity Shop’s inventory includes:

• Sporting goods and athletic equipment for multiple sports
• Team uniforms for school and club teams
• Varsity jackets and sweaters, including custom letterman jackets with patches
• College and professional logo apparel and spiritwear
• Swimming suits and competitive swimwear
• Accessories such as hats, caps, bags, and other branded merchandise

The shop carries name-brand products and leverages membership in a sports wholesale buying group to offer competitive pricing and a wide product range.

Custom Services and Team Solutions

In addition to retail sales, The Varsity Shop provides a suite of customisation and team services, including:

• Screen printing and embroidery on apparel and promotional items
• Custom heat transfer applications for jerseys and uniforms
• Corporate logo apparel and branded attire for businesses and organisations
• Online team stores for clubs, schools, or fundraising groups
• Equipment fitting and glove conditioning/break-in services for baseball and softball gear

These services aim to support school teams, community organisations, and businesses with coordinated branded apparel and gear.

Deals and Offers

The Varsity Shop advertises in-store promotions and savings on sports apparel and equipment, with pricing that remains competitive in the local market. They offer seasonal sales and team pricing, and custom project quotes are provided on request. Customers are encouraged to contact the shop or visit in person for current specials and team-sale pricing.